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Supervised Work

2019

The power of narrative images: a visual semiotic analysis of consumer and brand messages in social media

Farace, S., 2019, Maastricht: ProefschriftMaken Maastricht. 103 p.

Research output: ThesisDoctoral ThesisExternal prepared

Open Access
File
227 Downloads (Pure)
2018
Open Access
File
372 Downloads (Pure)

The fluent story: a multi-method investigation of the processing fluency effect

Bossel, V., 2018, Maastricht: Maastricht University. 93 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
190 Downloads (Pure)
2017

Performance implications of manufacturer-retailer power battles

Hermans, M., 2017, Maastricht: Universitaire Pers Maastricht.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
744 Downloads (Pure)
2016
Open Access
File
737 Downloads (Pure)
2015

It’s all about that post; opportunities and challenges of sharing information online

Aguirre Lopez, E., 2015, Maastricht: Ipskamp drukkers. 154 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
653 Downloads (Pure)

Making sense of environmental responsibility: investigating environmental stewardship among retail employees and consumers

Hensen, N. J. B., 2015, Maastricht: Maastricht University. 137 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
332 Downloads (Pure)
2014

Free as a bird? : the effect of choice restrictions on consumer decision making

Klesse, A. K., 1 Jan 2014, Maastricht: Datawyse / Universitaire Pers Maastricht. 103 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
126 Downloads (Pure)

Recessions and depressions : a marketing perspective on central issues in the healthcare sector

Meyer, J. H., 1 Jan 2014, Maastricht: Datawyse / Universitaire Pers Maastricht. 113 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
513 Downloads (Pure)
2013

Combating the dark side: managing performance reinvigoration of long-term relationships

Jüliger, M., 1 Jan 2013, Maastricht: Maastricht University. 111 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
80 Downloads (Pure)
2012

Our world in words : the business implications of word use in online conversations

Ludwig, S., 1 Jan 2012, Jülich, Germany: Prost Druck GmbH. 129 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
94 Downloads (Pure)
2011

Return of the narrative: studies on transportation in social media

van Laer, T., 1 Jan 2011, Maastricht: Maastricht University. 236 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
383 Downloads (Pure)

Serving well by selling well : studies on customer service representatives' ambidexterity and its effectiveness

Jasmand, C., 1 Jan 2011, Maastricht: Maastricht University. 101 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
62 Downloads (Pure)
2010

From Algorithms to Interactions. An Investigation of Effective Communication and Design of Interactive Decision Aids

Köhler, C. F., 1 Jan 2010, Maastricht: Datawyse / Universitaire Pers Maastricht. 128 p.

Research output: ThesisDoctoral ThesisInternal

2009

Earning-by-Learning.Investigating the Performance Benefits of Customer Knowledge Development

van Beuningen, J. W. A., 1 Jan 2009, Maastricht: Datawyse / Universitaire Pers Maastricht. 129 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
232 Downloads (Pure)

WWW and its enduring effects on export marketing : do web capabilities matter?

Beckers, I., 1 Jan 2009, Maastricht: Universiteit Maastricht. 121 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
187 Downloads (Pure)
2008
Open Access
File
353 Downloads (Pure)
2007
344 Downloads (Pure)

Marketing knowledge and competencies in co-creation relationships

Noordhoff, C. S., 1 Jan 2007, Maastricht: Maastricht University Press. 128 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
323 Downloads (Pure)

Services unplugged : four empirical studies on consumer evaluations of mobile service innovations

Kleijnen, M. H. P., 1 Jan 2007, Maastricht: Maastricht University. 147 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
292 Downloads (Pure)
2006
Open Access
File
253 Downloads (Pure)
2005

Return on services : empirical studies on the financial consequences of customer service evaluations

Streukens, A. C. P., 1 Jan 2005, [Maastricht: Universiteit Maastricht. 187 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
468 Downloads (Pure)

The fascination of knowledge creation : studies on knowledge interfaces in high-tech services

Blazevic, V., 1 Jan 2005, Maastricht: Universiteit Maastricht. 142 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
198 Downloads (Pure)

The kindness of strangers : studies on customer behavior in commercial virtual communities

Wiertz, C., 1 Jan 2005, Maastricht: [s.n.]. 117 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
157 Downloads (Pure)
2004

Key success factors in international retailing

Hinfelaar, M., 1 Jan 2004, Maastricht: Datawyse / Universitaire Pers Maastricht. 288 p.

Research output: ThesisDoctoral ThesisExternal prepared

2003

One for all, all for the Customer : studies on self-managing teams in services

de Jong, A., 1 Jan 2003, Maastricht: Universiteit Maastricht. 170 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
392 Downloads (Pure)
2002

Close Encounters of Various Kinds. Empirical Studies of Customer-Firm Interactions

van Dolen, W. M., 2002, Amsterdam: Uni Network Consultancy BV. 159 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
289 Downloads (Pure)
2000

Effectiveness of international service intelligence : a multifaceted perspective

van Birgelen, M. J. H., 1 Jan 2000, Maastricht: Universiteit Maastricht. 131 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
195 Downloads (Pure)