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Review article
2014

Regulatory fit: A meta-analytic synthesis

Motyka, S., Grewal, D., Puccinelli, N. M., Roggeveen, A. L., Avnet, T., Daryanto, A., de Ruyter, J. C. & Wetzels, M. G. M., Jul 2014, In : Journal of Consumer Psychology. 24, 3, p. 394-410 17 p.

Research output: Contribution to journalReview articleAcademicpeer-review

18 Citations (Scopus)
2018

The emotional review-reward effect: how do reviews increase impulsivity?

Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, K. & Wetzels, M., Nov 2018, In : Journal of the Academy of Marketing Science. 46, 6, p. 1032-1051 20 p.

Research output: Contribution to journalReview articleAcademicpeer-review