INIS
marketing
34%
values
31%
applications
30%
virtual reality
27%
design
21%
information
20%
reviews
19%
environment
16%
interactions
15%
boundary conditions
13%
business
13%
glass
12%
automation
12%
procurement
12%
drawing
12%
control
11%
devices
11%
mediation
10%
psychological behavior
10%
solutions
10%
humans
10%
assessments
10%
holography
10%
learning
9%
evaluation
9%
recommendations
8%
orientation
8%
processing
8%
eyes
8%
communities
8%
Keyphrases
Augmented Reality
100%
Virtual Reality
24%
Technology Support
19%
Customer Engagement
18%
Customer Experience
18%
Retail
16%
Augmented Reality Smart Glasses
12%
Augmented Reality Technology
9%
Learning Experience
9%
Online Retailing
9%
Service Automation
8%
Augmented Reality Applications
8%
Mental Intangibility
8%
Decision Comfort
8%
Consumer Behaviour
8%
Augmented Reality Marketing
8%
Post-purchase
8%
Online Shopping
8%
Hologram
7%
Loyalty
7%
Psychological Mechanisms
7%
Chatbot
7%
Engagement Process
7%
Multisensory
7%
Service Research
7%
Service Context
7%
Systematic Literature Review
7%
Customer Loyalty
7%
Enhanced Services
6%
Country of Origin
6%
Computer Science
Augmented Reality
75%
Virtual Reality
27%
Customer Experience
14%
Research Agenda
14%
Research Service
12%
Learning Experiences
9%
Privacy Concern
8%
Psychological Mechanism
7%
Dynamic Capabilities
6%
coauthorship
6%
Customer Lifetime
6%
Communication Service
6%
Gamification
6%
Experimental Evidence
6%
Research Knowledge
6%
Immersive Environment
6%
Social Medium Platform
6%
Social Presence
6%
Enhancing Technology
6%
Virtual Reality
6%
Chatbot
6%
Generative Artificial Intelligence
6%
Extended Reality
6%
Policy Recommendation
6%
Digital Service
6%
Data Protection
6%
Interoperability
6%
Conceptual Model
5%
