Keyphrases
Liking
79%
Functional Near-infrared Spectroscopy (fNIRS)
71%
NeuroIS
71%
Placebo
71%
Online Reviews
71%
Perceived Quality
71%
Marketing Placebo Effect
36%
Price-quality Heuristic
28%
Placebo Effect
15%
Neural Activity
15%
Customer Experience
15%
Product Cost
14%
MTurk
14%
High Expectations
14%
Dutch
14%
High Prices
14%
Neuroscience
7%
Near-infrared Spectroscopy
7%
Lateral PFC
7%
Conflict Resolution
7%
Increased Activity
7%
Medial PFC
7%
Social Information
7%
Purchase Intention
7%
Digital Age
7%
INIS
marketing
100%
prices
71%
reviews
71%
people
28%
psychological behavior
15%
levels
15%
marketers
14%
cost
14%
data
14%
universities
14%
spectroscopy
7%
processing
7%
resolution
7%
information
7%
shape
7%
comparative evaluations
7%