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Hans Ouwersloot

Dr.

20012008

Research output per year

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Supervised Work

2006

A double-edged sword: studies on the benefits and risks of brand leveraging strategies

Lei, J., 1 Jan 2006, Maastricht: Maastricht University. 143 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
181 Downloads (Pure)
2002

Effective decision making in the high-tech service innovation process

van Riel, A. C. R., 1 Jan 2002, Maastricht: Datawyse / Universitaire Pers Maastricht. 244 p.

Research output: ThesisDoctoral ThesisInternal

Open Access
File
221 Downloads (Pure)