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Hans Ouwersloot

Dr.

20012008

Research output per year

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Research Output

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Working paper
2003

Antecedents of effective decision making: a cognitive approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2003, Maastricht: METEOR, Maastricht University School of Business and Economics, 40 p. (METEOR Research Memorandum; No. 026).

Research output: Working paperProfessional

Open Access
File
370 Downloads (Pure)

Corporate/Non-Profit Partnerships: The Impact on Brand Equity

Wilderen, M. F. N. S. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, (MAXX Working Paper; No. 2003-09).

Research output: Working paperProfessional

Extending Electronic Portals with New Services: Effects of Fit on Consumer Evaluations of the Extensions

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, 28 p. (MAXX Working Paper; No. 2003-08).

Research output: Working paperProfessional

The Role of Information in High Tech Service Innovation Success: A Decision Making Perspective

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, 35 p. (MAXX Working Paper; No. 2003-07).

Research output: Working paperProfessional

2002
384 Downloads (Pure)
2001

Brand personality creation through advertising

Ouwersloot, J. & Tudorica, A., 1 Jan 2001, Maastricht: METEOR, Maastricht University School of Business and Economics, 25 p. (METEOR Research Memorandum; No. 039).

Research output: Working paperProfessional

Open Access
File
1766 Downloads (Pure)