No photo of Hans Ouwersloot

Hans Ouwersloot

Dr.

20012008

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

Filter
Article
2008

Who is Who in Brand Communities - And Why?

Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In : European Journal of Marketing. 42, 5-jun, p. 571-585

Research output: Contribution to journalArticleAcademicpeer-review

76 Citations (Scopus)
2006

Antecedents of Effective Decision-Making: A Cognitive Approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In : The ICFAI journal of Managerial Economics. IV, 4, p. 7-28

Research output: Contribution to journalArticleAcademicpeer-review

2005

Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In : Journal of Retailing and Consumer Services. 12, 3, p. 245-254

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)

Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In : Advances in Consumer Research. 32, p. 245-245

Research output: Contribution to journalArticleAcademicpeer-review

2004

High Technology Service Innovation Success: A Decision Making Perspective

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2004, In : Journal of Product Innovation Management. 21, 5, p. 348-359

Research output: Contribution to journalArticleAcademicpeer-review

93 Citations (Scopus)
Open Access
File
2 Citations (Scopus)
237 Downloads (Pure)

Service Intensiveness and Brand Extension Evaluations

Lei, J., Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, In : Journal of Service Research. 6, 3, p. 243-255

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)
2001

Consumer Evaluations of Service Brand Extensions

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2001, In : Journal of Service Research. 3, 3, p. 220-231

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)

Perceived Uncertainty in Self-Managed Service Teams: An Empirical Assessment

de Jong, A., de Ruyter, J. C., Streukens, A. C. P. & Ouwersloot, J., 1 Jan 2001, In : International Journal of Service Industry Management. 12, 2, p. 158-183

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
8 Citations (Scopus)
269 Downloads (Pure)