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Hans Ouwersloot

Dr.

20012008

Research output per year

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Research Output

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Conference article in proceeding
2004

Survival of the Fittest: The Multifaceted Role of it in Cobranding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, Proceedings ACR North American Conference. Portland, Oregon: Portland

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

2003

Brand Communities: An Investigation of Plural Relationships

Odekerken-Schröder, G. J. & Ouwersloot, J., 1 Jan 2003, Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn: Freie Universitat Berlin

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review