No photo of Hans Ouwersloot

Hans Ouwersloot

Dr.

20012008
If you made any changes in Pure these will be visible here soon.

Research Output 2001 2008

2008

Integrated Marketing Communication-European Edition

Ouwersloot, J. & Duncan, T., 1 Jan 2008, London: McGraw-Hill. 526 p.

Research output: Book/ReportBookAcademic

76 Citations (Scopus)

Who is Who in Brand Communities - And Why?

Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In : European Journal of Marketing. 42, 5-jun, p. 571-585

Research output: Contribution to journalArticleAcademicpeer-review

2006

Antecedents of Effective Decision-Making: A Cognitive Approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In : The ICFAI journal of Managerial Economics. IV, 4, p. 7-28

Research output: Contribution to journalArticleAcademicpeer-review

2005
27 Citations (Scopus)

Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In : Journal of Retailing and Consumer Services. 12, 3, p. 245-254

Research output: Contribution to journalArticleAcademicpeer-review

Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In : Advances in Consumer Research. 32, p. 245-245

Research output: Contribution to journalArticleAcademicpeer-review

2004

Advanced Telematics for Travel Decisions

Ouwersloot, J., Nijkamp, P. & Pepping, G., 1 Jan 2004, Location, Travel and Information Technology - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 362-377

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

93 Citations (Scopus)

High Technology Service Innovation Success: A Decision Making Perspective

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2004, In : Journal of Product Innovation Management. 21, 5, p. 348-359

Research output: Contribution to journalArticleAcademicpeer-review

Information Use and Company Performance

Ouwersloot, J., Nijkamp, P. & Rietveld, P., 1 Jan 2004, Innovation, Space and Economic Development - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 215-226

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

2 Citations (Scopus)
187 Downloads (Pure)
Open Access
File
25 Citations (Scopus)

Service Intensiveness and Brand Extension Evaluations

Lei, J., Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, In : Journal of Service Research. 6, 3, p. 243-255

Research output: Contribution to journalArticleAcademicpeer-review

Survival of the Fittest: The Multifaceted Role of it in Cobranding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, Proceedings ACR North American Conference. Portland, Oregon: Portland

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Telematics and Freight Transport: A Dutch Case Study

Ouwersloot, J., Pepping, G. & Nijkamp, P., 1 Jan 2004, Location, Travel and Information Technology - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 378-395

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

2003
323 Downloads (Pure)
Open Access
File

Brand Communities: An Investigation of Plural Relationships

Odekerken-Schröder, G. J. & Ouwersloot, J., 1 Jan 2003, Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn: Freie Universitat Berlin

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Corporate/Non-Profit Partnerships: The Impact on Brand Equity

Wilderen, M. F. N. S. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management.

Research output: Working paperProfessional

2001
1667 Downloads (Pure)

Brand personality creation through advertising

Ouwersloot, J. & Tudorica, A., 1 Jan 2001, Maastricht: METEOR, Maastricht University School of Business and Economics, 25 p.

Research output: Working paperProfessional

Open Access
File
8 Citations (Scopus)

Consumer Evaluations of Service Brand Extensions

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2001, In : Journal of Service Research. 3, 3, p. 220-231

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
209 Downloads (Pure)

Perceived Uncertainty in Self-Managed Service Teams: An Empirical Assessment

de Jong, A., de Ruyter, J. C., Streukens, A. C. P. & Ouwersloot, J., 1 Jan 2001, In : International Journal of Service Industry Management. 12, 2, p. 158-183

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File