No photo of Hans Ouwersloot

Hans Ouwersloot

Dr.

20012008

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

2008

Integrated Marketing Communication-European Edition

Ouwersloot, J. & Duncan, T., 1 Jan 2008, London: McGraw-Hill. 526 p.

Research output: Book/ReportBookAcademic

Who is Who in Brand Communities - And Why?

Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In : European Journal of Marketing. 42, 5-jun, p. 571-585

Research output: Contribution to journalArticleAcademicpeer-review

76 Citations (Scopus)
2006

Antecedents of Effective Decision-Making: A Cognitive Approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In : The ICFAI journal of Managerial Economics. IV, 4, p. 7-28

Research output: Contribution to journalArticleAcademicpeer-review

2005

Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In : Journal of Retailing and Consumer Services. 12, 3, p. 245-254

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)

Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In : Advances in Consumer Research. 32, p. 245-245

Research output: Contribution to journalArticleAcademicpeer-review

2004

Advanced Telematics for Travel Decisions

Ouwersloot, J., Nijkamp, P. & Pepping, G., 1 Jan 2004, Location, Travel and Information Technology - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 362-377

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

High Technology Service Innovation Success: A Decision Making Perspective

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2004, In : Journal of Product Innovation Management. 21, 5, p. 348-359

Research output: Contribution to journalArticleAcademicpeer-review

93 Citations (Scopus)

Information Use and Company Performance

Ouwersloot, J., Nijkamp, P. & Rietveld, P., 1 Jan 2004, Innovation, Space and Economic Development - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 215-226

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Open Access
File
2 Citations (Scopus)
237 Downloads (Pure)

Service Intensiveness and Brand Extension Evaluations

Lei, J., Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, In : Journal of Service Research. 6, 3, p. 243-255

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)

Survival of the Fittest: The Multifaceted Role of it in Cobranding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2004, Proceedings ACR North American Conference. Portland, Oregon: Portland

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Telematics and Freight Transport: A Dutch Case Study

Ouwersloot, J., Pepping, G. & Nijkamp, P., 1 Jan 2004, Location, Travel and Information Technology - Selected Essays of Peter Nijkamp. Nijkamp, P. (ed.). Cheltenham: Edward Elgar Publishing, p. 378-395

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

2003

Antecedents of effective decision making: a cognitive approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2003, Maastricht: METEOR, Maastricht University School of Business and Economics, 40 p. (METEOR Research Memorandum; No. 026).

Research output: Working paperProfessional

Open Access
File
370 Downloads (Pure)

Brand Communities: An Investigation of Plural Relationships

Odekerken-Schröder, G. J. & Ouwersloot, J., 1 Jan 2003, Relationship Marketing, Customer Relationship Management, and Marketing Management: Co-operation, Competition, Co-evolution. Berlijn: Freie Universitat Berlin

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Corporate/Non-Profit Partnerships: The Impact on Brand Equity

Wilderen, M. F. N. S. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, (MAXX Working Paper; No. 2003-09).

Research output: Working paperProfessional

Extending Electronic Portals with New Services: Effects of Fit on Consumer Evaluations of the Extensions

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, 28 p. (MAXX Working Paper; No. 2003-08).

Research output: Working paperProfessional

The Role of Information in High Tech Service Innovation Success: A Decision Making Perspective

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2003, onbekend: Marketing & Supply Chain Management, 35 p. (MAXX Working Paper; No. 2003-07).

Research output: Working paperProfessional

2002
379 Downloads (Pure)
2001

Brand personality creation through advertising

Ouwersloot, J. & Tudorica, A., 1 Jan 2001, Maastricht: METEOR, Maastricht University School of Business and Economics, 25 p. (METEOR Research Memorandum; No. 039).

Research output: Working paperProfessional

Open Access
File
1765 Downloads (Pure)

Consumer Evaluations of Service Brand Extensions

van Riel, A. C. R., Lemmink, J. G. A. M. & Ouwersloot, J., 1 Jan 2001, In : Journal of Service Research. 3, 3, p. 220-231

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)

Perceived Uncertainty in Self-Managed Service Teams: An Empirical Assessment

de Jong, A., de Ruyter, J. C., Streukens, A. C. P. & Ouwersloot, J., 1 Jan 2001, In : International Journal of Service Industry Management. 12, 2, p. 158-183

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
8 Citations (Scopus)
269 Downloads (Pure)