Hans Ouwersloot

Dr.

Research activity per year

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Integrated Marketing Communication-European Edition
Ouwersloot, J. & Duncan, T., 1 Jan 2008, London: McGraw-Hill. 526 p.
Research output: Book/Report › Book › Academic
Who is Who in Brand Communities - And Why?
Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In: European Journal of Marketing. 42, 5-jun, p. 571-585
Research output: Contribution to journal › Article › Academic › peer-review
Antecedents of Effective Decision-Making: A Cognitive Approach
van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In: The ICFAI journal of Managerial Economics. IV, 4, p. 7-28
Research output: Contribution to journal › Article › Academic › peer-review
Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models
van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In: Journal of Retailing and Consumer Services. 12, 3, p. 245-254
Research output: Contribution to journal › Article › Academic › peer-review
Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding
Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In: Advances in Consumer Research. 32, p. 245-245
Research output: Contribution to journal › Article › Academic › peer-review