Research Output per year
Research Output
Integrated Marketing Communication-European Edition
Ouwersloot, J. & Duncan, T., 1 Jan 2008, London: McGraw-Hill. 526 p.Research output: Book/Report › Book › Academic
Who is Who in Brand Communities - And Why?
Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In : European Journal of Marketing. 42, 5-jun, p. 571-585Research output: Contribution to journal › Article › Academic › peer-review
Antecedents of Effective Decision-Making: A Cognitive Approach
van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In : The ICFAI journal of Managerial Economics. IV, 4, p. 7-28Research output: Contribution to journal › Article › Academic › peer-review
Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models
van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In : Journal of Retailing and Consumer Services. 12, 3, p. 245-254Research output: Contribution to journal › Article › Academic › peer-review
Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding
Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In : Advances in Consumer Research. 32, p. 245-245Research output: Contribution to journal › Article › Academic › peer-review