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Hans Ouwersloot

Dr.

20012008

Research output per year

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Research Output

Integrated Marketing Communication-European Edition

Ouwersloot, J. & Duncan, T., 1 Jan 2008, London: McGraw-Hill. 526 p.

Research output: Book/ReportBookAcademic

Who is Who in Brand Communities - And Why?

Ouwersloot, J. & Odekerken-Schröder, G. J., 1 Jan 2008, In : European Journal of Marketing. 42, 5-jun, p. 571-585

Research output: Contribution to journalArticleAcademicpeer-review

76 Citations (Scopus)

Antecedents of Effective Decision-Making: A Cognitive Approach

van Riel, A. C. R., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2006, In : The ICFAI journal of Managerial Economics. IV, 4, p. 7-28

Research output: Contribution to journalArticleAcademicpeer-review

Extending Electronic Portals with New Service: Exploring the Usefulness of Brand Extension Models

van Riel, A. C. R. & Ouwersloot, J., 1 Jan 2005, In : Journal of Retailing and Consumer Services. 12, 3, p. 245-254

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)

Survival of the Fittest: The Multi-Faceted Role of Fit in Co-Branding

Pruppers, R. E. W., Ouwersloot, J. & Lemmink, J. G. A. M., 1 Jan 2005, In : Advances in Consumer Research. 32, p. 245-245

Research output: Contribution to journalArticleAcademicpeer-review