20072019

Research output per year

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Research Output

2019

Facing a trend of brand logo simplicity: The impact of brand logo design on consumption

Bossel, V., Geyskens, K. & Goukens, C., Jan 2019, In : Food Quality and Preference. 71, p. 129-135 7 p., 71.

Research output: Contribution to journalArticleAcademicpeer-review

2017

Surprise Me! How Uncertainty Labels Affect Product Consumption

Schumacher, A., Goukens, C., Geyskens, K. & Reimann, M., 2017.

Research output: Contribution to conferencePosterAcademic

“Surprise Me”! How uncertainty labels affect product consumption

Schumacher, A., Goukens, C., Geyskens, K. & Reimann, M., 2017.

Research output: Contribution to conferencePosterAcademic

2015

The effect of preference expression modality on self-control

Klesse, A. K., Levav, J. & Goukens, C., Dec 2015, In : Journal of Consumer Research. 42, 4, p. 535-550 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)
2013

Changing the default. How to promote healthier food choices

Giesen, J. C. A. H., Geyskens, K., Goukens, C. & Havermans, R. C., 1 Jan 2013, p. 475-475.

Research output: Contribution to conferenceAbstractAcademic

2012

Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies

Klesse, A. K., Goukens, C., Geyskens, K. & de Ruyter, J. C., Dec 2012, In : International Journal of Research in Marketing. 29, 4, p. 355-362 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthy indulgences

Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S. & Lemmink, J. G. A. M., Dec 2012, In : Journal of Marketing Research. 49, 6, p. 900-909 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

16 Citations (Scopus)
2010

Angels And Demons: The Differential Effects Of Less Threatening Food Temptations On Consumption

Belei-Bisping, N. V. T., Geyskens, K., Goukens, C., Ramanathan, S. & Lemmink, J. G. A. M., 1 Jan 2010, In : Advances in Consumer Research.

Research output: Contribution to journalConference article in journalAcademicpeer-review

Shaping customer satisfaction through self-awareness cues

Pham, M. T., Goukens, C., Lehmann, D. & Stuart, J. A., Oct 2010, In : Journal of Marketing Research. 47, 5, p. 920-932 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

2009

Me, Myself and My Choices: The Influence of Private Self Awareness on Choice

Goukens, C., Dewitte, S. & Warlop, L., 1 Jan 2009, In : Journal of Marketing Research. 46, October, p. 682-692 10 p.

Research output: Contribution to journalArticleAcademicpeer-review

13 Citations (Scopus)
2007

Desire for Variety. Understanding Consumers' Preferences for Variety Seeking

Goukens, C., 1 Jan 2007, Leuven: Katholieke Universiteit Leuven. 100 p.

Research output: ThesisDoctoral ThesisExternal

Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking

Goukens, C., Dewitte, S., Pandelaere, M. & Warlop, L., 1 Jan 2007, In : Journal of Consumer Research. 34, 3, p. 386-394

Research output: Contribution to journalArticleAcademicpeer-review

22 Citations (Scopus)