Marketing & Supply Chain Management

  • Tongersestraat53, TS53

    6211 LM Maastricht

    Netherlands

Research Output

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

Lobschat, L., Holtrop, N., Bruce, N. & Rao, R. C., 4 Feb 2020, SSRN, 53 p.

Research output: Working paperOther research output

Buyer opportunism in strategic supplier relationships: Triggers, manifestations and consequences

Gelderman, C. J., Semeijn, J. & Verhappen, M., Mar 2020, In : Journal of Purchasing and Supply Management. 26, 2, 11 p., 100581.

Research output: Contribution to journalArticleAcademicpeer-review

Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism

Lundahl, O., 3 May 2020, In : Consumption Markets & Culture. 23, 3, p. 241-271 31 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Prizes

2019 Literati Awards: Outstanding Paper

Hilken, Tim (Recipient), Heller, Jonas (Recipient), Mathew Chylinski (Recipient), Debbie I. Keeling (Recipient), Mahr, Dominik (Recipient) & de Ruyter, Ko (Recipient), 2019

Prize: Prize (including medals and awards)Academic

2019 Literati Awards: Outstanding Reviewer European Journal of Marketing

Hilken, Tim (Recipient), 2019

Prize: Prize (including medals and awards)Academic

An Assesment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness

Wetzels, Martin (Recipient), 1 Jan 2007

Prize: Prize (including medals and awards)Academic

Activities

Research at the interface between incumbent firms and start-up suppliers

Robert Suurmond (Speaker)

18 Feb 2020

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

File

Two seat journey

Gaby Odekerken - Schröder (Organiser)

12 Oct 2019

Activity: Organizing, contributing or attending an eventOrganizing or contributing to an eventAcademic

Marketing Modeling

Bram Foubert (Invited speaker)

15 Apr 201917 Apr 2019

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Press / Media

Meet the service designer: Anna-Sophie Oertzen

Anna-Sophie Oertzen

12/04/19

1 Media contribution

Press/Media: ResearchPopular

Een hippe hotspot voor de saaie binnenstad

Daphne Hermans

20/12/17

1 Media contribution

Press/Media: Public EngagementPopular