Marketing and Supply Chain Management

  • Tongersestraat53, TS53

    6211 LM Maastricht

    Netherlands

Research Output

How artificial intelligence will change the future of marketing

Davenport, T., Guha, A., Grewal, D. & Bressgott, T., Jan 2020, In : Journal of the Academy of Marketing Science. 48, 1, p. 24-42 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Farace, S., Roggeveen, A., Ordenes, F. V., De Ruyter, K., Wetzels, M. & Grewal, D., 1 Jan 2020, In : Journal of Advertising. 49, 1, p. 3-17 15 p.

Research output: Contribution to journalArticleAcademicpeer-review

Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Hilken, T., Keeling, D. I., de Ruyter, K., Mahr, D. & Chylinski, M., Mar 2020, In : Journal of the Academy of Marketing Science. 48, 2, p. 143-164 22 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

Prizes

2019 Literati Awards: Outstanding Paper

Tim Hilken (Recipient), Jonas Heller (Recipient), Mathew Chylinski (Recipient), Debbie I. Keeling (Recipient), Dominik Mahr (Recipient) & Ko de Ruyter (Recipient), 2019

Prize: Prize (including medals and awards)Academic

2019 Literati Awards: Outstanding Reviewer European Journal of Marketing

Tim Hilken (Recipient), 2019

Prize: Prize (including medals and awards)Academic

An Assesment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness

Martin Wetzels (Recipient), 1 Jan 2007

Prize: Prize (including medals and awards)Academic

Activities

Research at the interface between incumbent firms and start-up suppliers

Robert Suurmond (Speaker)
18 Feb 2020

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

File

European Journal of Marketing (Journal)

Tim Hilken (Editorial board member)
Jun 2019Jun 2022

Activity: Publication peer-review and editorial workEditorial activity; journalAcademic

Service robots in healthcare: A blessing or a curse?

Gaby Odekerken - Schröder (Speaker)
5 Sep 2019

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Press / Media

Meet the service designer: Anna-Sophie Oertzen

Anna-Sophie Oertzen

12/04/19

1 Media contribution

Press/Media: ResearchPopular

Een hippe hotspot voor de saaie binnenstad

Daphne Hermans

20/12/17

1 Media contribution

Press/Media: Public EngagementPopular