The best armoury for an uncertain future

Press/Media: ResearchPopular



Article in UMIO PRIME about a working paper on the sunk cost bias.


Period27 Jan 2021

Media coverage


Media coverage

  • TitleThe best amoury for an uncertain future
    Degree of recognitionLocal
    Media name/outletUMIO Prime
    Media typeOnline
    DescriptionShould you continue to invest time, money and effort into a project even when its future success looks doubtful? In a bid to recover the loss, do you ignore the evidence in front of you and follow through with that endeavour? Many companies and public bodies face this predicament regularly, particularly in these uncertain Covid times.
    Producer/AuthorMaastricht University
    PersonsMarcello Negrini, Arno Riedl, Matthias Wibral