The La Londe Conference in Marketing Communications and Consumer Behavior

  • Alex Henkel (Speaker)

Activity: Talk or presentation / Performance / Speeches › Talk or presentation - at conference › Academic

Description

TI - The Undesired Discounting Effects of Budget BrandsCY - La Londe des Maures; PU - Aix-Marseille Graduate School of Management;
Period2 Jun 2015
Event titleThe La Londe Conference in Marketing Communications and Consumer Behavior
Event typeConference