The La Londe Conference in Marketing Communications and Consumer Behavior

Alex Henkel (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

TI - The Undesired Discounting Effects of Budget BrandsCY - La Londe des Maures; PU - Aix-Marseille Graduate School of Management;
Period2 Jun 2015
Event titleThe La Londe Conference in Marketing Communications and Consumer Behavior
Event typeConference