Research at the interface between incumbent firms and start-up suppliers

Suurmond, R. (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

In the talk, I first discuss the implications of a recent publication on Early Supplier Involvement based on a meta-analysis of 11,000+ NPD projects. I connect this topic to the collaboration between large incumbent firms and small start-up suppliers, where many firms are taking initiatives, but few are successful.
Period18 Feb 2020
Event titleIPSERA Special Interest Group on Purchasing Innovation
Event typeConference
LocationBühl, Germany, Baden-Württemberg
Degree of RecognitionInternational