Influencer culture: assembling evidence for the UK Parliament

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This meeting was set up to collect evidence for the public inquiry on Influencer Culture launched by the UK Digital, Culture, Media and Sport Committee. The authors of this policy brief are academic scholars from nine universities located in six countries (United Kingdom, Netherlands, Norway, France, Switzerland, United States), and representing five different scientific disciplines (computer science, media and communication, law, sociology and business). This written evidence is the result of a focus group on consumer harms and content monetization convened by Dr Catalina Goanta and Dr Christine Riefa (assisted by Laura Aade) in early May 2021 that considered a selection of the inquiry questions. All authors of this brief are experts and have a track record of publications in the field of social media and influencer marketing. The team includes academics from around the world because influencer marketing is a phenomenon that goes way beyond the geographical borders of the UK and needs to be thought of globally.

Written evidence submitted by (in alphabetical order):
Laura Aade (M.Sc. in Public Policy and Human Development, Maastricht University)
Thales Bertaglia (PhD Candidate, Maastricht University)
Sophie Bishop (Lecturer in Digital Marketing and Communication, King’s College London) Hayleigh Bosher (Senior Lecturer in Intellectual Property Law, Brunel University London) Angèle Christin (Assistant Professor of Communication and Sociology, Stanford University) Daniel Ershov (Assistant Professor of Economics, Toulouse University)
Catalina Goanta (Assistant Professor in Private Law, Maastricht University)
Giovanni De Gregorio (Postdoctoral Researcher, Oxford University)
Gemma Newlands (PhD Candidate, University of Amsterdam/BI Norwegian Business School) Christine Riefa (Reader in Consumer Law, Brunel University London)
Jerry Spanakis (Assistant Professor in Data Mining and Machine Learning, Maastricht University)
Jeremy Yang (PhD Candidate, Massachusetts Institute of Technology)
Isabelle Wildhaber (Full Professor in Private and Business Law, University of St. Gallen)
Period4 May 2021
Event typeWorkshop
Degree of RecognitionInternational