EMAC Conference (EMAC-McKinsey Marketing Dissertation Award)

Pennings, J. (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

TI - The Influence of Shareholder Complaints on Companies’ Product Advertising Investments
Period22 May 2012
Event titleEMAC Conference (EMAC-McKinsey Marketing Dissertation Award)
Event typeOther