EMAC Conference (EMAC-McKinsey Marketing Dissertation Award)

Elizabeth Aguirre Lopez (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

TI - When covert becomes overt: the impact of personalization strategies on consumer behaviorCY - Lissabon;
Period20 May 2012
Event titleEMAC Conference (EMAC-McKinsey Marketing Dissertation Award)
Event typeOther