2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference

Elizabeth Aguirre Lopez (Speaker)

Activity: Talk or presentation (speaker at event)Talk or presentationAcademic

Description

TI - Online Customer Reviews Leads to Impulsive Buying BehaviorCY - Stockholm; PU - Babson College;
Period8 May 2014
Event title2014 Shopper Marketing: In-store, On-line, Social, and Mobile Conference
Event typeConference